Norway’s Johannes Hoesflot Klaebo secured his ninth career gold medal Sunday, but in addition to his viral uphill sprint, there’s a lot of buzz around his hair.
Specifically, how well he’s achieved his flow.
It’s even caught the attention of Colin Jost.
“Six gold medals, that’s fine,” Jost quipped on Primetime in Milan. “But it’s really the gold that’s on top of that head.”
“You’ve made your whole country, and really all of Earth, very proud.”
And it’s not just Jost who’s taken an interest in Klaebo’s mane.
“Wow, someone in Norway who doesn’t part their hair down the middle,” one TikTok user wrote under one of Klaebo’s videos.
Klaebo has chosen to capitalize on his tresses, launching the Scandinavian haircare brand HUFS in 2019 with three hairwaxes in gold, silver, and bronze — a playful nod to the Games.
Over the years, HUFS has expanded past its signature hairwaxes. The brand now sells a full collection of haircare products and has even ventured into skincare.
Klaebo is set to compete again on Wednesday, Feb. 18 in the men’s team sprint and on Feb. 21 in the men’s 50km mass start.
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